MoneySuperMarket wanted to highlight the growing trend of young adults having to return home to live with their parents in order to save for a house or travel. The result was the "Hotel of Mum & Dad" (HOMAD for short) and a social and PR campaign to boot.
We had a blast writing, casting, and shooting three films in total. Each poking fun at what the reality of moving home is really like for parents and kidults.
The social campaign received more engagement than any previous social campaign for MoneySuperMarket which was a nice reward
Mum & Dad