FONTERRA - Site Stories
Working with Yarn Agency Site Stories was a campaign highlighting some of Fonterra's recent environmentally sustainable initiatives it has been implementing at sites across Aotearoa.
How do we get this relatively informative information across authentically and effectively? By using real Fonterra people of course!
Working with everyday Fonterra staff - from the humble site worker to the hard working farmers we produced an honest collection of social media films and a longer form TVC.